Best Backpack Video

Check out that video! Hot off the press. This new and improved (improved because it’s shorter???) truly shows  how Ivar changes the way you carry your stuff. Instead of everything falling to a mess at the bottom (of an open-sack type pack like a JanSport), everything is organized and evenly distributed among the patented internal shelves. Besides obvious organization, perhaps the best benefit is the better comfort and ergonomics provided, given the weight of your cargo is distributed evenly from bottom to top.

This is the shorter, 36 second version of our original video (from January 2009). Anyone from the San Francisco Bay Area will recognize some of the sights. To see all the scenes, please check out the original video. Film sights include San Rafael, California (in someone’s bedroom!). Another was at Marin Catholic High School in Kentfield, CA. Mill Valley, CA, was the scene with our blond athletic girl running in front of the sunrise, which was definitely a great shot with the Bay there! All that was day one. On day two, we moved it into the city. Those scenes included Fillmore Street in San Francisco’s Pacific Heights, and the Mayflower Market on Fillmore St., at Washington. The final scene was partially at the Kabuki Theater garage and elevator (they actually asked us to leave), and finally in an apartment somewhere on Post Street. Great project – lots of fun! Hope you like the video!

Cheers,
Ivar

Bookbag

Is there a better bookbag than Ivar? I think not. This Summer, get the best school backpack available. Or if you’re not buying for that favorite student of yours, get one as a recreational backpack or travel backpack. Ivar’s internal shelf design provides a truly ergonomic, more comfortable, and organizing carrying experience (through actual weight distribution inside the backpack). Look, whatever you do, don’t settle for a JanSport again.

Check out the selection at ivarpack.com. Following June 1st, Ivar will begin shipping their newly designed and upgraded packs, polished off by the San Francisco Bay Area based Ivar design team. With the new packs, users will notice an upgraded internal shelving design architecture, enhanced construction and detail, additional foam padding for support and comfort, and a laptop envelope compartment (among other upgrades)! Prices for the new items reflect the enhancements (they’re higher prices), but they’re well worth the cost. Of course, if you want to spend a little less, the 2007/08 items are still available (and are damn good buys!).

Help us help you. Get Ivar. Get comfort. Get ergonomics. Get Organized.

Cheers,
Ivar

Go humans go!

This is old news, but, Quaker Oats has a new and agressive advertising campaign going right now. Created by the San Francisco advertising agency Goodby, Silverstein & Partners (who also are responsible for Comcast’s “Comcastic” ads), Quaker Oats’ new advertising campaign boasts at least two distictive shots: (1) of a man blasting off to work, and (2) of the very symbol of Quaker Oats – their actual Quaker Man, enlarged so that everyone may see his unforgettable smile!

I’ll be honest. I now eat Quaker Oats. And it’s good. Also, it’s good for you. I overheard a trainer at the Crunch gym on Union Street (San Francisco) telling someone that oatmeal is a completely underutilized healthful food. Check out what Mr. Breakfast has to say about oatmeal… if Quaker Oats new ads don’t convince you to get out and buy, “Mr. Breakfast’s Top 10 Reasons to Eat Oatmeal” will!

The Anti-Shoe

This is MBT, The anti-shoe. Wonderful ad. You see it almost everywhere MBT Shoes are sold (in the form of ingenious in-store merchandising). This advertisement, which would show up in a magazine, can be seen in media sources all the way from San Francsico to Great Britian.

Here’s why we like it: Ivar is essentially “The anti-backpack.”

We are “the anti-backpack.” All the respect (and copywrites) to Swiss Masai and their ad agency (we tip our hat to you guys by the way). Ivar is not a backpack or a daypack. Compare us to a JanSport, a North Face, or any other backpack out there. Open up all our main compartments. In the JanSport type packs, you’ll see an open-sack. Pile your stuff in and it will all fall to a disorganized and uncomfortable mess at the bottom. This is how Ivar is the anti-backpack. Inside Ivar is a shelving design that doesn’t allow for everything to fall to the bottom. Items are evenly distributed on the shelves for ideal weight distribution, ergonomics, and organization. Check it out here. We promise you we’re anything but a typical backpack!

Sincere Regards,

Ivar